Recent studies suggest that Apple is expected to surpass Samsung and claim the top spot globally in smartphone manufacturing by 2025, thanks to the success of its strategies in both advanced and emerging markets. This prediction is supported by the highly anticipated release of the iPhone SE 4, which will come at a competitive price.
Reports from Counterpoint indicate that Samsung still holds a slightly larger market share than Apple by 3% as of the second quarter of this year. However, Apple continues to make significant progress in the latter half of each year, benefiting from its new iPhone releases.
Forecasts from Techinsights suggest that Apple will continue to strengthen its position in the market next year, putting it in a good position to overtake Samsung by 2025. The company’s success depends not only on its new releases, but also on continuous sales of previous iPhone models, especially in key markets like China and India.
The upcoming iPhone SE 4, expected to be priced around $500, is projected to enhance Apple’s presence in the markets, as the company aims to increase its market share in the mid-priced phone market.
Additionally, Apple is gearing up to launch the iPhone 17 series next year, featuring advanced artificial intelligence capabilities and design innovations, further motivating users to upgrade to the latest models.
In advanced markets, Apple expects to benefit from favorable economic conditions and appropriate exchange rates, making its high-quality phones a preferred choice among customers. However, Apple faces challenges in the Chinese markets, where it faces strong competition from Huawei, which could impact its global sales if Huawei’s dominance in the local market continues.
