Artificial intelligence has become the technology of the era. All companies have started to bet on integrating it into their services, with TikTok experimenting with artificial intelligence for several months, and now it seems that they have found a way to incorporate artificial intelligence into search results.
Despite TikTok’s commitment to artificial intelligence, the company is doing everything possible to make it easy for users to recognize content created using artificial intelligence or content that has an artificial intelligence filter applied to it. Now, all that remains is to know how the integration of artificial intelligence will look in TikTok search results.
Thanks to The Verge, news of TikTok has been announced. According to what we saw, integrating artificial intelligence into TikTok search results will allow the application to provide more useful results.
So far, TikTok search has served as a display of currently active trends alongside topics visited by users. Now, it wants to become Google for its users.
The change in the search section will be integrated, so when searching for any type of content, what TikTok will show is a result supported by artificial intelligence. This result will be found within the “Top” tab and will indicate that artificial intelligence was used in its creation.
The above screenshot shows that, for example, when searching for a recipe, what TikTok will show is a written result first and then the multimedia content posted on the social network. The text will be generated using ChatGPT, so we will talk about the integration of the OpenAI AI chatbot on the social network.
It is still unknown when this feature will be officially launched, currently it seems to be in testing. Clearly, this move will ensure that the social network attracts the attention of young users who use TikTok for everything.
