The Secrets of Success on Instagram: The Best Times to Post in 2023

Are you ready to overcome your inactive presence on Instagram and become a sensation on social media? Whether you have big dreams of reaching millions of followers or just a treasure trove of unique content ideas, this article contains all the tips you need to succeed on Instagram.

Discover the secret to finding the perfect posting time, as we delve into the question that has been asked a lot: “What is the best time to post on Instagram?” You may have heard that the best time to post is between 6 am – 11 am (Pacific Time), or 7:30 pm – 12:30 am (IST), but there is much more to consider! It’s not just about finding a magical hour; so discover all the insider secrets on Instagram posting like a pro.

What is the best time to post on Instagram?

If you’re looking to boost your profile on Instagram and grow your followers, knowing the best time to post is key. It’s important to note that the “best time” doesn’t mean Instagram prefers posts made during a specific time frame. Rather, it reflects a reaction, when people are most active on the platform in different time zones and locations.

To maximize your reach and engagement, it’s essential to understand that the optimal posting time on Instagram varies by day of the week. Typically, posts receive the highest reach on weekends when people have more leisure time to spend on their devices. Keep this in mind as you plan your content strategy and aim to post at the right time for your target audience.

The best time to post on Instagram depends on the day of the week. Understanding when your target audience is most active on the platform can significantly impact your reach and engagement. Here’s an in-depth look at each day of the week:

This study was done on Instagram users in the West

Friday: Fridays are the time when people are more relaxed and ready to finish the week. The optimal times for posting on Friday are from 9 am to 10 am and from 5 pm to 6 pm.

Saturday: As a weekend for many people, Saturday is a great day for posting. The best times to post on Saturday are from 8 am to 12 pm, when people are more likely to scroll through their social media.

Sunday: The last day of the week for foreigners, Sunday is another holiday for many. The best time to post on Sunday is between 10 am and 2 pm, when people enjoy their day off and are likely to check their phones.

Monday: People try to start their strong week and catch up on their social media after the weekend. The best times to post on Monday are 9 am to 10 am and 6 pm, when people check their phones while commuting or after work.

Tuesday: Just like Monday, the best times to post on Tuesday are 9 am to 10 am and 6 pm.

Wednesday: To reach people midweek, it’s best to post early in the morning, between 5 am and 11 am, or during lunchtime, around 3 pm.

Thursday: As a workday, the best times to post on Thursday are at 12 pm and 5 pm when people take a break from work and check their phones.

It’s important to consider that these are general guidelines, and your specific audience may have different habits. It’s always good to test different posting times to see what works best for your account.

The key to maximizing the impact of your Instagram posts lies in understanding when your target audience is most active. However, it’s essential to consider that optimal posting times may vary depending on the time zone. In this blog, the best posting times are given in Pacific Standard Time, so be sure to adjust them according to your local time zone, such as Indian Standard Time or Eastern Standard Time or Gulf Standard Time.

Early morning is a beautiful time to post on Instagram. Scheduling your posts during this time can give them the exposure they deserve and increase your chances of reaching more of your target audience. However, it’s necessary to avoid posting on Monday when the beginning of the week tends to see lower levels of engagement as people settle into their work routine.

Best Time to Post Instagram Reels

Tips for the best times to post Reels on Instagram:

Friday: Post at 2 am, 11 am, or 1 pm for maximum engagement

Saturday: The weekend is a great time to post Reels or try 9 am, 4 pm, or 5 pm.

Sunday: Post in the morning (5 am, 8 am) or in the afternoon (1 pm) for the best results.

Monday: Post at 3 am or 7 pm, or try 9 pm or 12 am.

Tuesday: Post in the morning (12 am, 1 am, 6 am) and in the afternoon.

Wednesday: Post at 4 am, 6 am, or 9 pm.

Thursday: 6 am and 4 pm are the optimal times to post Reels.

To succeed as a content creator on Instagram, it’s important to plan ahead. Having a clear plan can help you stay consistent, avoid confusion and distraction, and make the most of the platform’s algorithm. Planning strategies before starting can bring many benefits to your Instagram journey.

Ultimately, timing is crucial when it comes to posting on Instagram, especially with Reels. Understanding the algorithm and researching the best times to post can lead to increased engagement and reach. Proper planning before starting your Instagram journey is essential to ensure maximum success and growth on Instagram.

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Written by/ Abdullah Alam