Sony announces partnership with Spanish team Real Madrid and becomes the official sponsor of PlayStation devices!
Sony Announces Partnership with Real Madrid Spanish Team and Becomes Official Sponsor of PlayStation Devices
In order to deeply penetrate and enter the Spanish market with great force, even though it dominates extensively in the Iberian Peninsula territories, Sony has decided to delve further into Spain. There is no better way to do this than by collaborating with one of the biggest clubs globally, not just locally or regionally.
This brings us to the Real Madrid Spanish Team, representing the capital Madrid, who recently announced a deal with Sony, specifically the PlayStation brand, to become the official sponsor of the team in any gaming-related advertisements. This means that PlayStation 4 and PlayStation 5 platforms have become the main devices in any advertisement. Sony will also benefit from advertising boards during the Spanish club’s local matches in the Spanish football league, the women’s football team, and the main basketball team during all local competitions.
It is worth mentioning that Sony has been present in the European continent through advertisements for the Champions League competitions in recent years and remains one of the important advertisers in it. The final match of this year’s most prestigious European competition was the biggest proof of this.
An ad for the upcoming PlayStation 5 was presented during halftime of the final match between the French team Paris Saint-Germain and the German team Bayern Munich, and surely, the collaboration with Real Madrid is moving in this direction to strengthen local presence, especially in European countries, with hope to see the Japanese company’s presence through Arab clubs in the future. This could be a precedent in the upcoming phase. Regards.