Report reveals MSI’s leadership in PC devices with artificial intelligence technology

Artificial intelligence technology is rapidly evolving in the world of computers, with many brands focusing on producing devices that support this advanced technology. MSI, a leading company in this field, has embraced this trend.

Companies have begun manufacturing computers that rely on artificial intelligence and keep up with the significant advancements in this field by offering powerful configurations that enhance productivity and entertainment. The Neural Processing Unit (NPU) has become the backbone of this type of computer, efficiently processing artificial intelligence tasks at high speed, making it a critical advantage over traditional computers.

Devices that support this technology are now known as Copilot+ PCs, a standard defined by Microsoft for classifying computers with powerful NPUs and suitable memory capacity for creative AI tasks. This new trend has become a necessity with the increasing number of applications relying on artificial intelligence.

Development in this field is accelerating, according to Intel, with NPUs playing a significant role in improving the performance of AI-related applications while reducing power consumption and extending battery life.

AI-powered computers have quickly made a big impact. For example, webcam quality has been enhanced using AI technologies that can blur backgrounds or adjust gaze direction automatically without consuming excessive power. These devices also support video editing tasks or create complex images quickly and efficiently thanks to the NPU chip.

Microsoft has introduced exclusive applications for NPU-supported computers, such as the Recall feature, which helps users search for photos and files, and the Cocreator feature, which turns text into images quickly and simply.

MSI is proud to be one of the first companies to introduce AI in its devices since 2018 and has successfully applied these technologies to enhance gaming experiences by improving device resources to deliver better gaming experiences. The company continues to provide a wide range of its own AI programs, such as MSI AI Engine and MSI AI Artist.

MSI also unveiled a new line of Copilot+ PC devices at IFA, featuring devices powered by AMD Strix Point processors and others with Intel Lunar Lake processors, such as the Prestige and Summit series, as well as the Stealth A16 and Creator A16 devices equipped with advanced technologies to support users with AI capabilities.

The Stealth A16 AI Plus device is one of the most powerful Copilot+ PCs in the world, thanks to the Strix Point processor, advanced cooling system, and RTX 40 graphics card series, providing exceptional performance for gaming and creative work.

MSI has also developed the Creator A16 AI Plus device specifically for creators, supporting creative tasks efficiently with AI tools that reduce task execution time and enhance the overall user experience.

The Summit A16 AI and Prestige A16 AI devices come with a convertible design, high security features like TPM 2.0 chip, and Windows Hello technology for facial recognition and fingerprint scanning, making them ideal for protecting user data.