EX platform announced the launch of a new tool named Radar dedicated to “Premium Plus” subscribers, aiming to provide instant insights and analytics on trending topics and conversations on the platform. This tool is part of the platform’s efforts to enhance its tools for marketers and advertisers.
The tool was previously known as Insights, targeting verified organizations and companies, allowing marketers to track popular hashtags and keywords. Now, renamed as Radar, marketers can conduct deep analysis on trending topics and track their activity in real-time.
Radar also enables users to track the speed of topic dissemination and determine the best time to publish content to reach the target audience in the most effective way possible. This detailed analysis is an important tool for marketers looking to expand their impact on the platform.
The previous Insights tool was a strong alternative to external tools, but its cost of up to $1000 per month made it out of reach for small companies. With Radar launched for Premium Plus subscribers at a cost of only $16 per month, this tool becomes accessible to a wider range of users, presenting a great opportunity for marketers to leverage.
EX indicated in an official statement that Radar tool will initially be available to a limited number of subscribers as an initial stage, with promises of upcoming updates to enhance its capabilities in the future.
This move comes as part of EX’s competition with other platforms like BlueSky and Threads, strengthening its position in the market and providing effective data analysis tools for users and marketers alike.
