Google recently announced a major update to its shopping platform, “Google Shopping,” integrating artificial intelligence technologies to enhance the online shopping experience. The new update aims to provide a personalized shopping experience for users in countries where the service is available through its dedicated website, shopping.google.com, making it easily accessible on mobile devices and computers.
Google’s shopping service utilizes artificial intelligence technologies to display a range of products based on user preferences and previous buying behavior. When searching for a specific product in a particular area, AI presents a summary of key points to consider during the purchasing process. For example, when searching for a “men’s winter coat” in a specific city, the system displays important factors for choosing a coat suitable for the weather in that city.
The new system relies on advanced technologies to analyze products from multiple online sources, providing clarity on the suitability of these products for user needs. This update makes it easier to search and explore different products.
The homepage of Google’s shopping platform features a personalized feed designed to inspire users, showcasing products and shopping videos. This feed evolves over time based on previous searches and user preferences, making the shopping experience more tailored with each visit. It also allows users who have been searching for products for a long time to easily follow the purchasing process.
On the other hand, users can easily manage their preferences through the main menu of Google’s shopping service, adjusting settings to make the shopping process more interactive and meet their individual needs.
Additionally, Google offers the AI-powered virtual experience feature, along with augmented reality shopping tools, allowing users to visualize products realistically before making a purchase decision.
The platform also introduces search filters, allowing users to narrow down search results by size, availability, or other preferences, making it easy for them to find the desired products without having to browse through unrelated results.
Furthermore, the platform includes a dedicated page for offers, highlighting the best prices, accessible to users through a custom link at the top of the site. This service also provides price comparison tools with a tracking feature, making it easy for shoppers to find deals and save money.
It is worth noting that the benefits provided by artificial intelligence in Google’s shopping service are still in the testing phase, as Google continues to work on improving and developing them based on user experiences and feedback.
