Apple recorded a 20% increase in iPhone 16 sales in China, surpassing the initial numbers for iPhone 15 sales in 2023, less than a month after its launch in the Chinese market, according to data from Counterpoint Research.
This increase indicates the possibility of Apple’s strong return to the world’s largest smartphone market, after the company faced challenges in bolstering its position there. Strong models, such as iPhone 16 Pro and Pro Max, particularly stood out as their sales increased by 44% compared to last year’s models.
Analyst Evan Lam believes that this growth is due to Apple’s stable prices and production efficiency, as well as strong demand from current users. This positive performance comes at a time when iPhone 15 sales suffered from production delays and fierce competition from Huawei’s Mate 60.
Despite this early success, Apple faces significant challenges in the market, where it must compete with local brands like Huawei, Xiaomi, and Oppo to maintain sales momentum.
Last month, Huawei made headlines with the launch of its foldable phone Mate XT, which received over 2.9 million pre-orders. Earlier this month, Vivo introduced the X200 series. Xiaomi and Oppo are expected to update their flagship lineups by the end of the year, keeping pressure on Apple.
