Google améliore l’expérience d’achat en ligne avec des technologies d’intelligence artificielle.
Google recently announced a major update to its shopping platform « Google Shopping », where artificial intelligence technologies have been integrated to enhance the online shopping experience. The new update contributes to providing a personalized shopping experience for users in countries where the service is available through its shopping.google.com website, making it easily accessible on mobile and computer devices.
Google Shopping benefits from artificial intelligence technologies to display a range of products based on user preferences and previous purchasing behavior. When searching for a specific product in a particular area, artificial intelligence displays a summary of the key points to consider during the purchasing process. For example, when searching for a « men’s winter coat » in a specific city, the system displays the important factors to consider when choosing a coat that suits the weather of that city.
The new system relies on advanced technologies to analyze products from multiple online sources, providing clarification on the suitability of these products for user needs. This update facilitates the process of searching for and exploring different products.
The homepage of Google Shopping platform stands out by offering personalized feed aimed to inspire users, showcasing products and shopping videos. This feed evolves over time based on previous search operations and user preferences, making the shopping experience more customized with each visit. It also allows users searching for products for a long period of time to easily track the purchasing process.
Furthermore, Google offers the feature of virtual experience with generative artificial intelligence, alongside augmented reality shopping tools, allowing users to visualize products realistically before making a purchasing decision.
Filtering options have been introduced for search, allowing users to narrow down the search scope based on size, availability, or other preferences, making it easier for them to find the desired products without browsing through irrelevant results.
In addition, the platform includes a page dedicated to offers, highlighting the best prices, which users can access through a custom link at the top of the site. This service also provides price comparison tools with a tracking feature, making it easier for shoppers to find deals and save money.
It is worth mentioning that the benefits provided by artificial intelligence in Google Shopping service are still in the experimental stage, as Google continues to work on improving and developing them based on user experiences and feedback.
