Disney has taken a new step to stop subscriptions on its Disney Plus and Hulu platforms through the Apple App Store, in an effort to avoid the fees imposed by Apple on in-app transactions.
Apple imposes a commission of up to 30% on subscriptions, prompting Disney to direct new and returning users to subscribe directly through its websites.
Existing subscribers will not be affected by this change and will continue to pay through Apple as usual, while users will still be able to watch content on Apple devices by logging into their accounts on the apps.
This change comes as Disney Plus and Hulu have raised subscription prices, with Disney Plus increasing by $2 starting October 17th to boost the company’s revenue. This move follows Disney’s efforts to combat account sharing among users.
With this action, Disney follows in the footsteps of other companies like Netflix and Spotify, which have taken similar measures in the past to stop subscriptions through iOS and avoid high Apple commissions.
