Apple is working on strengthening its presence in the smart home device market through a new and ambitious strategy, according to a recent report from Bloomberg. The company is developing a new operating system known as homeOS, along with designing a smart screen and an advanced robotic device that can sit on a table.
Apple’s new plan focuses on three main components: screens, artificial intelligence, and software. The company is set to release home screens at a reasonable cost, similar to iPad devices, allowing them to spread throughout the home, much like HomePod speakers.
These screens will enable users to enjoy a variety of features such as content viewing, FaceTime calls, and easy internet browsing. Artificial intelligence is expected to play a key role in Apple’s smart home device strategy, with the Apple Intelligence system allowing users to effectively control devices and applications, contributing to advanced home automation.
According to Bloomberg, the new robotic device is expected to be launched at a price of around $1,000, being the first fully advanced product based on the Apple Intelligence artificial intelligence platform. It will be able to understand the surrounding environment and interact with users in smarter ways.
In terms of software, Apple is working on developing the homeOS operating system, which will be based on the tvOS system used in Apple TV smart devices. The company has recently redesigned the Home app, showing its commitment to improving the user experience with smart home devices.
Although Apple’s previous attempts in the smart home device market have not been as successful as hoped, the company is working hard on developing the Matter protocol to enhance connectivity with devices from other companies. Apple is believed to have a good opportunity to achieve success in this market, especially as competitors like Amazon and Google have not been able to dominate this space. With its strong reputation and focus on user experience, Apple could gain a clear competitive advantage against other companies.
