According to new tech reports, Apple has significantly reduced the production of the “Vision Pro” mixed reality glasses, and may even cease manufacturing the current version of the glasses entirely by the end of 2024.
Multiple sources within the supply chains have indicated that the production cutback began in the summer of this year, suggesting that Apple currently has sufficient inventory of Vision Pro devices to meet expected demand until the end of the product’s lifecycle.
This move comes amidst reports of weak demand for the Vision Pro glasses, with some users dissatisfied due to the lack of available content for the glasses and their high price starting at $3,500 USD.
Reports suggest that suppliers of the glasses had produced enough components to assemble between 500,000 and 600,000 units, but some factories halted component production since May based on low sales expectations from Apple.
Apple also recently informed Luxshare, the company responsible for assembling the glasses, that they may need to further reduce production by November. Currently, approximately 1,000 units are being produced daily, which is half the amount the company was producing at peak production.
Nevertheless, Apple may reconsider resuming production if sales show improvement, as the production lines have not been dismantled yet.
On another note, Apple has put the development of the second generation of Vision Pro glasses on hold for at least a year in order to focus on developing a lower-cost version of the glasses expected to be priced at $2,000 USD.
Some reports anticipate Apple launching an updated version of the glasses with minor improvements, such as upgrading the processor and better external design, utilizing the surplus components in the supply chains.
