Amazon Introduces New AI-Powered Advertising Tools to Enhance Shopping Experience.

Amazon has announced the launch of new tools supported by artificial intelligence technology, aimed at improving advertising performance and expanding the reach of brands to their audience. The new tools include “Creative Studio” and “Sound Generator,” designed to provide innovative solutions to enhance the quality of advertising content and make it more engaging.

Amazon has indicated that these new tools make it easier to create creative content, allowing brands of all sizes to easily produce attractive and effective ads. The Creative Studio helps create innovative and eye-catching ad designs, while the Sound Generator converts texts into usable voices for advertisements.

Additionally, Amazon confirms that the “Sound Generator” will improve brand interaction with consumers by providing a customized audio experience, enhancing communication with customers during their shopping journey on the platform.