Perplexity AI seeks new funding round that could raise its value to $9 billion

Perplexity AI, a company specializing in AI-based search technology, is experiencing significant developments in its financing journey. It is currently in talks with a group of investors to raise new funding that could potentially value the company at $9 billion. According to reports, the company is expected to seek funding of up to $500 million in this new round.

The company, which has seen substantial growth in recent months, was valued at $3 billion in a previous funding round earlier this year. While the discussions are still in early stages and details may change, this significant increase in valuation reflects the growing interest that Perplexity is attracting from investors, especially amidst the increasing focus on AI companies.

It is worth mentioning that this interest was not a result of pre-planned strategies by the company, but rather came about through initiatives by investors who reached out to the company. In turn, Perplexity AI continues to develop its products to meet market needs, recently launching a search tool that allows organizations to search through their internal files alongside the internet.

Among the key investors in the company are Vision Fund 2, a fund by Softbank Group, as well as Amazon founder Jeff Bezos and Nvidia.