NVIDIA GeForce Showcases Latest Innovations in Artificial Intelligence and Gaming at Gitex 2024
NVIDIA GeForce in the Middle East and North Africa captured the hearts of technology enthusiasts at GITEX Technology Week through their presentation on October 17 in Dubai. This presentation highlighted the latest advancements by NVIDIA in the world of gaming, PC hardware, content creation, and artificial intelligence technologies with a series of captivating demonstrations that caught the attention of the audience and allowed them to experience the latest innovations of the era.
At the forefront was the first presentation of NVIDIA Avatar Cloud Engine ACE technology in the Middle East, featuring interactive experiences powered by NVIDIA RTX technologies supported by artificial intelligence.
Highlights of NVIDIA RTX Advertisements with Artificial Intelligence:
Covert Protocol in NVIDIA ACE
The Covert Protocol showcased NVIDIA’s advancements in the NVIDIA Avatar Cloud Engine (ACE) technology in conversations and animations, the NeMo artificial intelligence model for language processing, and NVIDIA RTX technology for lifelike ray tracing. These technologies help developers create human-like characters in games capable of speaking and interacting in natural languages. The audience was amazed by the powerful interactive experience as they played as investigators in hotels and completed various tasks through dynamic conversations controlled by artificial intelligence.
Stable Diffusion XL Technology with User-Friendly Interface
NVIDIA showcased the Stable Diffusion XL technology with a new simple user interface accelerated using NVIDIA RTX cards with NVIDIA TensorRT cores. Guests were able to transform their photos into high-quality images from the game DOOM Eternal in moments with just one click. NVIDIA demonstrated how the Stable Diffusion XL technology for image generation, coupled with NVIDIA RTX controls, could generate images with a single button press, accelerating image generation with NVIDIA RTX cards and providing users access to the latest images.
Half Life 2 RTX Remaster Project
Fans of the classic game were taken on a journey into the past when they saw the evolution of Half Life 2 with the RTX Remix project, currently under development by the game community. The brief showcase displayed NVIDIA technology capabilities like Ray Tracing, DLSS 3.5, Reflex, and RTX IO to bring the game and its graphics back to life.
DLSS on RTX 40 Laptop Devices
The revolutionary NVIDIA DLSS technology, which enhances game performance using artificial intelligence, was showcased on laptop devices with RTX 40 graphics cards in games like Black Myth Wukong, Ghost of Tsushima, and Horizon Forbidden West. The press had the opportunity to experience this AI-powered feature in action, generating new frames and enhancing image quality, also showcasing unmatched performance of DLSS 3.5 on Alan Wake 2, with increasing performance driven by AI to elevate the gaming experience to new heights.
Star Wars Outlaws Display with DLSS 3.5 Technology
In a side-by-side comparison of images from Star Wars Outlaws with and without DLSS technology, NVIDIA demonstrated the significant difference in gaming experience when using this technology, showcasing the AI’s ability to transform the gaming experience.
NVIDIA Canvas
Attendees witnessed the artistic capabilities of the NVIDIA Canvas application, an AI application that turns the smallest brush strokes into real-life landscapes. Using NVIDIA RTX graphics cards, NVIDIA Canvas creators can quickly create backgrounds and accelerate their explorations, giving them more time to turn their ideas into reality with precision and speed.
NVIDIA continues to lead in artificial intelligence and gaming technologies to create a future where the boundaries between games and reality blur. The real-world experiences showcased by NVIDIA at GITEX provided a glimpse of the industry that will change the world and the unlimited possibilities of NVIDIA RTX AI technologies.
