Haier officially announced the launch of its new ULED X Mini LED TV with a 110-inch screen, now available in global markets for $20,000.
Haier showcased this model for the first time at CES 2024 and received awards, including the Innovation Award at the CES conference.
The TV features a brightness of up to 10,000 nits, with support for over 40,000 dimming zones to reduce backlight glare and enhance contrast.
The TV relies on Haier’s Hi-View AI Engine X, which makes instant adjustments to improve the quality of displayed content on the screen.
The TV has a resolution of 4K (3840 × 2160 pixels) and a refresh rate of up to 144Hz, providing a smooth visual experience when watching sports, movies, and playing video games.
The TV includes 4 HDMI 2.1 ports, Game Mode Pro for professional gaming, AMD FreeSync Premium Pro technology for high-frame-rate games, a 102-watt audio system with 4.2.2 surround sound, and Dolby Atmos and DTS for immersive audio experience.
The TV (110UX model) runs on Google TV in the United States and Vidda U OS in Europe, priced at $20,000 in the US and €20,000 in Europe, available through many major retailers.
This global launch reflects Haier’s strategy to expand into new markets beyond its traditional mid-range products.
In addition to the standard 110UX version, Haier has released a special edition called the “Championship Edition” in conjunction with the start of the NBA season for sports enthusiasts.
