Apple plans to launch a new feature called Business Caller ID within the Apple Business Connect program, allowing companies to register their name, logo, and contact information to appear when making calls to customers.
The feature, set to be released later in 2024, aims to help users distinguish legitimate calls from companies and annoying calls.
This move is part of a series of updates offered by Apple to enhance companies’ communication with customers. Through the Apple Business Connect program, companies can control how their information appears across various Apple applications such as Maps, Messages, Siri, and even Apple Wallet.
In addition to the Business Caller ID feature, Apple will allow companies to add their logos in the “Tap to Pay” feature for wireless payments and customize their information in mail and phone applications.
This feature is an important step for companies of all sizes, giving them the ability to present a more professional image and enhance trust with customers.
